So how can journalists be a force for good amid these challenges and what UN Secretary-General António Guterres has deemed a ‘current climate emergency’? Moreover, media professionals have at times drawn on the norm of representing “both sides of a controversy”, bearing the risk of a disproportionate representation of scepticism on the scientifically proven fact that humans contribute to climate change. ![]() Generally, the media representation of climate science has increased and become more accurate over time, but “on occasion, the propagation of scientifically misleading information by organized counter-movements has fuelled polarization, with negative implications for climate policy”, IPCC experts explain. ![]() The Panel also noted that global media coverage of climate-related stories, across a study of 59 countries, has been growing from about 47,000 articles in 2016-17 to about 87,000 in 2020-21. This places a huge responsibility on media companies and journalists. Even the UN’s own Intergovernmental Panel of Experts on Climate Change (IPCC) warned clearly of this for the first time in the latest of its landmark series of reports.According to the IPCC, this “shaping” power can usefully build public support to accelerate climate mitigation – the efforts to reduce or prevent the emission of the greenhouse gases that are heating our planet – but it can also be used to do exactly the opposite. ![]() It’s a fact: media shapes the public discourse about climate change and how to respond to it.
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